March 12, 2013

IMC ADWAR (Official Partner)




IMC ADWAR
The IBA Marketing Club (IMC) was created to establish linkages between academia and industry to enable emerging marketers to gain exposure to industry standards, breakthrough innovations and market demands. Under the IMC Umbrella several events and conferences have been conceptualised catering to a wide variety of the areas in the field of marketing. One of the most popular initiatives of the IMC has been the ADWAR, in which teams of students work to develop a creative advertisement concept and TVC on a specific brand. The ADWAR has been partnering with growing and successful brands over the years, organising the first ADWAR in 2010 and the second ADWAR in 2012. After the resounding success of the previous two editions of ADWAR, IMC is proud to present the Cornetto ADWAR 2013.